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The Data Transparency Label is comprised of four descriptive sections designed to better inform buyers of each data set’s ingredients:

• Data Solution Provider and Distributor Information – Who provided the data segment, inclusive of contact information, for both data solution distributor and, where applicable, original data provider;
• Audience Construction – How the segment was constructed, inclusive of details such as audience count, any applicable modeling or cross-device ID expansion that may have been applied, audience refresh rates, and event lookback window for inclusion;
• Audience Snapshot – What audience segment the label describes, including both the provider’s branded audience segment name as well as the most relevant segment name from a new standardized taxonomy, a top-line audience description and applicable geographic coverage;
• Source Information – Where the original data components were sourced. Required for each significant data source, this component includes details on data provenance, data collection techniques, refresh frequency, and event lookback window.