A Cross-Industry Initiative To Bring Transparency Standards To the Data Marketplace
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This is why leading marketing and media trade groups have released a beta version of a new industry standard Data Transparency Label. The new label is the product of a year-long collaboration on a “nutritional label” equivalent for audience data sets that discloses source, collection, segmentation criteria, recency and cleansing specifics.
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The Data Transparency Label is comprised of four descriptive sections designed to better inform buyers of each data set’s ingredients:
Now is the time to raise your hand and get involved!
Through March 2019, you’ll have the opportunity to test and refine the Data Transparency Label. No matter if you’re a buyer, platform, publisher, or data seller – we want to hear from you. Your participation and feedback in this important industry initiative will help us refine the label with your needs in mind.
Click here to learn more about IAB Tech Lab’s Data Transparency Standards Working Group
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